02 April 2025
Brembo redefines design by turning innovation into an expression of style
From Fuorisalone 2024 to 2025: the evolution of an iconic brand
From Fuorisalone 2024 to 2025: the evolution of an iconic brand
Brembo, the world leader in braking systems, continues to revolutionise the concept of design, transforming functionality in its purest form into a true expression of style. 2024 marked a new chapter in the brand's history, opening the door to the world of design and positioning Brembo as a lifestyle brand. And 2025 promises to be even more ambitious.
Brembo at Fuorisalone 2024: when technology met art
Brembo surprised visitors to Fuorisalone in Milan by introducing 12 brake calipers in exclusive Sesia&Co. colours thought for the interior design world. The event redrew the line between engineering and art, elevating a technical component to an authentic design object.
The initiative sprung from the collaboration with Sesia&Co., Boffi De Padova and Kep Italia, three innovation leaders in the design and interior design sectors. The synergy between the brands opened the way that was further explored in three exclusive events:
- Automechanika Frankfurt
- Piazza di Siena
- Boffi De Padova
Towards 2025: Design becomes experience
Brembo gathered the valuable feedback of enthusiastic participating customers and consumers on the most popular colours.
And the results are in. Three selected shades will be officially presented at the Salone del Mobile 2025 and production will be kicked off during the second quarter of the year.
The new colours are Zafferano and Mirtillo for the X-Style brake calipers and Oro for the BM6 brake caliper to celebrate to Brembo's 50th racing anniversary.
Zafferano
Oro
Mirtillo
Stay tuned to find out how Brembo will continue to redefine the future of design.
